STEAL THIS IDEA

By Marty Neumeier

CULTURE QUIZ

WHERE IS YOUR COMPANY ON THE INNOVATION PATH?

25 INTANGIBLES THAT ADD VALUE

HOW MUCH WILL CUSTOMERS PAY FOR A SYMBOL?

BRAND ILLUSTRATED

A VISUAL PRESENTATION OF WHAT A BRAND IS—AND ISN’T

THE DESIGN WELL

HOW TO DESIGN LIKE SHAKESPEARE

THE GOOD | DIFFERENT CHART

HOW TO TELL GREAT IDEAS FROM MERELY GOOD IDEAS

STRONG VS. WEAK NAMES

THE DIFFERENCE BETWEEN A WEAK NAME AND ONE THAT ZAGS

THE ONLYNESS TEST

WHAT MAKES YOUR BRAND THE “ONLY” IN ITS CATEGORY?

THE NEW BRAND MODEL

BRANDING TODAY IS ABOUT CREATING CUSTOMERS, NOT PRODUCTS

TOUCHPOINT MENU

HOW TO CHOOSE THE BEST MIX OF TOUCHPOINTS FOR YOUR BRAND

BRANDING BY BUSINESS TYPE

BRANDING IS GREAT FOR B2C COMPANIES, BUT WHAT ABOUT B2Bs?

THE STRATEGIC PYRAMID

HOW TO GET THE WHOLE STRATEGY TEAM ON THE SAME PAGE

THE ORGANIC DRIVETRAIN

TO DRIVE SHAREHOLDER VALUE, START WITH COMPANY VISION

THE BRAND ECOSYSTEM

MANAGE THE GIVES AND GETS TO HAVE A HEALTHY BRAND COMMUNITY

KNOWING, MAKING, DOING

HOW DOES DESIGN THINKING DIFFER FROM MANAGEMENT THINKING?

THE ORIGINALITY SCALE

BY DEFINITION, THE ONLY THING THAT CAN’T BE COPIED IS ORIGINALITY