OUR BLOG

30 Apr 2018

BRAND ILLUSTRATED

A VISUAL PRESENTATION OF WHAT A BRAND IS—AND ISN’T

 

Here’s a fun set of slides from ZAG that you can use to kick off a meeting, illustrate a point, or spark a discussion. It simplifies (to the point of absurdity) the relationships among the disciplines of marketing, telemarketing, public relations, advertising, graphic design, and branding. What makes it more than a joke is the kernel of truth in each simplification.

 

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Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity.

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